Most people think problem-solving begins with answers.
It doesn’t.
It starts with the right question.
Before you can fix anything — your hair, your scalp, your skin, your confidence — you have to define what you’re actually dealing with.
What’s the real problem here?
Not the symptom. Not the guess. Not the assumption.
The actual problem.
Once you know that, you can start seeking a solution. Sounds reasonable, right?
But here’s the catch:
The beauty industry isn’t built on asking questions.
Manufacturers aren’t sitting around trying to solve your everyday frustrations. They’re making a brief.
And that brief usually comes with a number attached to it:
• Make it vegan.
• Make it natural.
• Make it smell good.
• Make it under $X to produce.
Nothing wrong with any of those requests — except for one thing:
None of them ask, “How do we fix the actual problem?”
At UNCOMMON, I start with a single question every time:
What problem am I solving?
And I go from there.
Once the problem is defined, I blow it out to the ridiculous:
every possible cause, every possible contributor, every angle I can find. Research, experience, professional conversations, reading, imagining, connecting dots that don’t seem connected at first glance.
Then I test.
I measure.
I refine.
And I ask a new question:
What actually works to solve this?
Regardless of its origin, trendiness, or cost?
I refuse — completely — to accept the idea that “some things are just the way they are.”
There’s always a reason.
Which means there’s always a solution.
And if I haven’t found that solution yet?
It just means I haven’t asked enough questions, tried enough combinations, or gone deep enough into the problem.
Not “no.”
Just “not yet.”
That’s the UNCOMMON difference.
I’m doing the legwork — the experiments, the late nights, the puzzles — so you don’t have to.
You don’t need to become a formulator or a scientist.
You just need something that works.
So go ahead.
Shine.
(And maybe tell your friends.)